Self-care seems to be having a moment right now. It's everywhere. All over social media, in print advertising and on my TV I see women asking each other what they're doing for self-care. I see companies selling women self-care. I see so, so many people who have no clue what they are talking about. This isn't the first time I've written about the way we sell self-care. Sometimes I feel like I'm screaming into the wind about this. But then I hear from a potential client that they aren't sure that they need self-care because all the massages and bubble baths in the world won't fix their problems.